Mind the map!
Whilst visiting another design studio the other day, I was shocked to discover that they didn’t mind map during their creative process. They instead favoured going straight to the computer, for what sounded like a trial and error process!
We are big fans of brainstorming the direction a certain project should take, before hitting the computer. We feel this initial process is imperative to achieving the desired goal for the client. The process often reveals simple ideas that would not initially spring to mind, giving projects a deeper meaning and longevity.
Some of the uses of mind mapping:
- Problem solving
- Note taking
- Brainstorming
- Planning
- Anonymous collaboration
- Researching and consolidating information from multiple sources
- Presenting information
- Gaining insight on complex subjects
- Condensing material into a concise and memorable format
- Jogging your creativity
